A importância da gestão de estoques no e-commerce

Abstract

Este estudo mostra inicialmente a trajetória da empresa francesa Grupo Carrefour. Com base nos dados coletados, foi feita uma análise e obtivemos um diagnóstico sobre a problemática encontrada na administração do seu site de vendas que entrou em funcionamento no ano de 2010 e em apenas dois anos foi forçado a sair do ar por conta de seu mau gerenciamento e por não atingir a demanda. Como solução, propomos a implantação de um sistema de gerenciamento de estoques adequado ao ambiente virtual, já que este é um problema encontrado por muitos empreendedores ao entrar no âmbito do e-commerce

This study initially shows the trajectory of the French company Carrefour Group. Based on the data collected, an analysis was made and got a diagnosis of the problems encountered in the administration of its website sales, which started operating in 2010 and in only two years was forced off the air due to their poor management and don’t meet the demand. As a solution, we propose the implantation of a management system suitable to the virtual environment stocks, since this is a problem faced by many enterprising when enter the field of e-commerce.

This study initially shows the trajectory of the French company Carrefour Group. Based on the data collected, an analysis was made and got a diagnosis of the problems encountered in the administration of its website sales, which started operating in 2010 and in only two years was forced off the air due to their poor management and don’t meet the demand. As a solution, we propose the implantation of a management system suitable to the virtual environment stocks, since this is a problem faced by many enterprising when enter the field of e-commerce.