Alonga Driakka: garrafa de madeira para consumo e envelhecimento de cachaça

Abstract

A segmentação de mercado e as suas possibilidades foram analisadas com o propósito de oferecer aos clientes um novo conceito de embalagem e de bebida Premium que aliadas atendam as expectativas dos consumidores e os levem a consumir as novidades do produto. ABSTRACT Market segmentation and its possibilities were analyzed with the purpose of offering clients a new concept of packaging and premium beverage that, combined, meet consumer expectations and lead them to consume the product's new features.